(Image credits: Auto-ID Labs -ETH Zürich / University of St. Gallen)





Pandemic crises, global warming, scarcity of raw resources and social responsibility are urgent issues, that are changing the way people think, and how they consume and engage with products. Consumers want to be more aware of how their patterns of consumption might make a difference, and they are demanding - transparent and sustainable - products from producers.

The main purpose of this hackathon is to develop customer-centric solutions for more mindful and radically honest products, with the help of AI and data sources.

This is why GS1 in Europe and GS1 Germany partnered up with atrify, Google Cloud, Auto-ID Labs, worldwatchers, EVRYTHNG and Berief Food to host its first Hackathon together! GS1 is a Not-for-Profit standards organization, most well-known for its best seller: “The Barcode”. With it, digitalizing product information became fairly easy, and standardizing product-related information became their daily business. All that information is located and managed the atrify platform. This is one of the best product databases worldwide, with high-quality data; powered by Google Cloud.

We are curious to see what you can do with this data, and what creative and innovative solutions you can come up with. Are you up for the challenge?


Challenge Categories

The Hackathon will focus on three main topics:

- Sustainability

- Nutrition

- Personalization/Individualization

And the proposed solutions should focus on the use of the following technologies:

- Computer Vision/AR/VR

- Text Mining

- Atrify Product Data API

Atrify, Auto-ID Labs and Google Cloud will provide access to data, and support you during the hackathon.



Prototyping Stream
In the Prototyping stream, you will develop a real AI-powered solution. The result could be for example: an App, a Website, a Jupyter Notebook, an API.

Concept Stream
In the Concept Stream, each group delivers a finished concept. The result can be the development of an idea or the implementation concept of an idea.

Organization Stream
GS1 employees who do not want to participate in the hackathon but want to support the event, can join this stream. You should write this in the registration.


About the hosts and sponsors

GS1 in Europe and GS1 Germany are a leading organisations dedicated to the implementation of GS1 global standards, services and solutions to improve the efficiency and visibility of products and locations internationally and across sectors in Europe and Germany.

atrify is the platform for product content that enables more than 20,000 users in over 50 countries to share accurate and reliable content with their partners and consumers. With complementary expert services, atrify provides a holistic solution portfolio for transparency, compliance and cross-channel trading.

Google Cloud offered by Google, is a suite of cloud computing services that runs on the same infrastructure that Google uses internally for its end-user products, such as Google Search, Gmail and YouTube. Alongside a set of management tools, it provides a series of modular cloud services including computing, data storage, data analytics and machine learning.

The Auto-ID Labs based at ETH Zurich and at the University of St. Gallen conducts research in the field of next generation Internet of Things technologies that will revolutionize interfaces between users and objects. Their current research focus in their Swiss lab includes digital receipts, computer vision-based detection of products, industrial and consumer IoT.

EVRYTHNG is an Internet of Things software company with offices in Europe, US and China. The EVRYTHNG Product Cloud™ manages product identity data to connect products to the Web and drive real-time applications. Co-chair of the working group for the GS1 Digital Link, EVRYTHNG helped to develop the standard and contributed a royalty-free license to GS1 for their patented context-based URL redirection. 

worldwatchers is a company that is committed to preserving this world as a place of human life in the future. Their vision is the end-2-end availability of the CO2 and material footprint in the supply chain - from the source to the point of sale.

Berief Food develops and manufactures excellent products in Beckum (Germany) from selected plant-based ingredients in organic quality. As a specialist in plant-based nutrition, they are committed to sustainability, and the responsible and economical use of food.

Hackathons International mission is to educate and create tomorrow's changemakers by designing, developing, and developing innovative experiences that bring collaboration, creativity, and communities together. 

The AI Guild is the go-to community for data scientists, data engineers, data analysts, and machine learners in startups and industry - as well as business professionals advancing AI adoption. The #datalift is an AI Guild's member campaign with focus on advancing #datacareers and deploying analytics and machine learning #usecases.



All participants must register using this form to be eligible for participation and to be able to submit a pitch. GS1 Germany, atrify, EVRYTHNG and Auto-ID Labs; employees are allowed to participate but not allowed to win prizes. 

GS1 reserves the right to verify eligibility and to adjudicate on any dispute at any time. If you are entering as part of a company or on behalf of your employer, these rules are binding on you individually, and/or your employer. If you are acting within the scope of your employment, as an employee, contractor, or agent of another party, you warrant that such party has full knowledge of your actions and has consented thereto, including your potential receipt of a prize. You further warrant that your actions do not violate your employer’s or company’s policies and procedures. 

Only works created between the start time and end time of this Hackathon are eligible for prizes. 

Participants must be 18 years or older. All nationalities, ethnicities and gender are welcome to participate.

Hackathon Sponsors


10,000 in prizes

1st Place

2nd Place

3rd Place

Devpost Achievements

Submitting to this hackathon could earn you:


Mayra Castellanos

Mayra Castellanos
Innovation Manager / GS1 Germany

Andreas Janssen

Andreas Janssen
Innovation Lab / Atrify

Klaus Fuchs

Klaus Fuchs
Researcher at Auto-ID Labs Zürich

Dominique Guinard

Dominique Guinard
Founder & CTO of EVRYTHNG

Judging Criteria

  • Novelty and Creativity
    How creative and original is the idea behind the prototype or concept?
  • Challenge-Fit
    does your solution solve the actual problem presented by the challenge?
  • Technical maturity
    How sophisticated is the application? Is there documentation? Are appropriate services and infrastructure being used (e.g. cloud computing, databases)?
  • Impact
    does your soluton have a significant effect on the users and the community at large?
  • Quality of the Pitch
    Was the team able to explain their idea and what the prototype or concept does? Did the presentation and demo show how their hack has fulfilled the judging criteria? Did the team communicate the essence of why they did what they did?

Questions? Email the hackathon manager

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